For more information, visit, and refresh your perspective on Instagram or on Twitter. All-new Corona Refresca MÁS is available in Mango Citrus and comes in 24-ounce, single-serve cans (MSRP $3.49).Ĭorona Refresca and Corona Refresca MÁS invite drinkers to live by their own rules. It’s available in a 12-can variety pack with four 12-ounce slim cans of each flavor and 4.5% ABV (MSRP $15.99). “These offerings are yet another nod to the brand’s proud Mexican roots, serving as an opportunity to put a signature Corona spin on the classic agua fresca.”Ĭorona Refresca is available in three bold, bright, tropical, lime-infused flavors: Coconut Lime, Guava Lime and Passionfruit Lime. Browse our wide selection of Flavored Malt. Think White Claw Hard Seltzer, Bud Light Ritas or Not Your Father’s Root Beer sparkling, pre-mixed alcoholic. “Both Corona Refresca and MÁS demonstrate our ability to bring innovative options to new, flavor-seeking consumers while delivering the relaxed Corona lifestyle people have come to know and love,” said Ann Legan, vice president of brand marketing, Corona. Shop Corona Refresca Hard Tropical Punch Variety Pack Canned Cocktail 4.5 ABV Can - 12-12 Fl. Refresca is Corona’s entry into the popular flavored malt beverage category. Both Refresca and MÁS are projected to contribute to Corona’s overall brand growth within the flavored malt beverage category. Following a brief pause in production in 2020, Refresca triumphantly returns to shelves and delivery services nationwide accompanied by the all-new Corona Refresca MÁS, a bigger, bolder offering that provides an amplified sensory experience. Launched in 2019, Corona Refresca quickly earned favor among drinkers. For this relaunch moment, Corona Refresca will be available in a 12-can variety pack and will introduce new Corona Refresca MÁS, a bigger, bolder 24-ounce single-serve can option available in Mango Citrus with an ABV of 8%. Distribution will go nationwide in early May.The iconic brand’s first premium, flavorful, tropical cocktail returns to shelves nationwide accompanied by a bigger, bolder single-serve offeringĬHICAGO, Ma(GLOBE NEWSWIRE) - The Corona family celebrates the return of Corona Refresca, the iconic brand’s first premium, flavorful, tropical cocktail that delivers the fruit-forward flavors of the tropics, inviting people to live “La Vida Sabrosa,” or the flavorful life. The drinks will be distributed first in California, Texas, Arizona, New Mexico, Florida, and North Carolina in March, 2019. Considering the popularity of the Corona brand and its marketing muscle, there is a good chance Refresca will go over well with the drinking public and could easily move into the ranks of the top sellers.Ĭorona’s Refresca lineup weighs in at 4.5 percent alcohol by volume and each of the three flavors contains less than 200 calories per 12 oz. According to International Wine and Spirits, White Claw Hard Seltzer was one of the top sellers of the year in 2018, experiencing triple digit growth. Other popular options include Redd’s and Steel Reserve drinks. Smirnoff Spiked Sparkling Spritzers rank among the top sellers in this category. The trend is expected to continue into 2019 and beyond. According to the research firm International Wine and Spirits, this category advanced 6 percent in 2018. But flavored beverages and seltzers are on the rise and have witnessed sales increases. Beer sales overall have been in decline for a few years and the big name brands have been hit especially hard. The drinks are “for multi-cultural females and males who are looking for a premium spiked refresher that delivers a taste of the tropics,” she added.Ĭorona’s decision to launch into the flavored malt beverage market makes sense, given the rise in popularity of this market segment. “We know consumers are seeking an alternative malt beverage experience,” said Legan. Coconut Lime: Alcohol by volume: 4.5% Calories: 191 Carbohydrates: 25.7g Fat: 0g Protein: 0.1gĪnn Legan, Corona’s Vice President of Brand Marketing, says the new drinks are intended to capitalize on the growing trend and changing consumer tastes.
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